Breakfast seminar with Husqvarna and Valtech RADON, 20 Nov 2024

Creative Commerce 

– where branding meets sales 
Traditionally, creativity has been linked to branding. But there are great opportunities to increase impact by applying creative thinking in strategy, channel selection and messaging to drive business further down the funnel.

A couple of years ago, Jenny Fisher-Toivo left Samsung for Husqvarna. She will share her experiences from working with creative commerce in different sectors. How does it differ between electronics and gardening and whether you are far away from or close to headquarters? And how do you champion bold marketing within the whole organization?

Having developed strategies for various brands at the creative marketing agency Valtech RADON, Lukas Rose will delve into the theory of Creative Commerce and share several customer cases. Including the one which got awarded in the Creative Commerce category at the Cannes Lions in 2023.

Breakfast will be served from 8:00 a.m. After we’ve mingled for half an hour the seminar, which will be held in English, will start at 8:30 a.m. and last for an hour.

We look forward to seeing you! And if you want to bring a colleague, please let us know.

Katrine, Jens & Edina

LeadCompetence – Recruitment and interim assignments within marketing and communication.

RSVP here


Meet Jenny Fisher-Toivo and Lukas Rose

Jenny Fisher-Toivo
VP Marketing Europe
Husqvarna Group
Starting out as an analyst with Ericsson, Jenny spent a few years in the telco sector in London, before moving back to Sweden and entering the consumer electronics market. After 12 years at Samsung, Jenny left her role as marketing director to join Husqvarna.
Lukas Rose
Head of Strategy
Valtech RADON
Since graduating from Stockholm School of Economics, Lukas has spent over a decade at well-renowned creative agencies, mainly as a strategist. He has worked with companies such as Electrolux, Lufthansa, RFSU, Panasonic, P&G, Ericsson, Sandvik and Vattenfall.

WHEN?

Wednesday 20 November
8:00–9:30 a.m.
Breakfast served during first half hour

WHERE?

LeadCompetence
7a Konferens & Event
Norrtullsgatan 6, 2nd floor

FOR WHOM?

For anyone in charge of marketing, communications or recruitment
This seminar is hosted by LeadCompetence, specialists in recruitment and interim assignments within marketing and communications.
LeadCompetence specializes in recruitment and interim solutions within marketing and communications. We're here to help you when you need to add new skills to your marketing or communications team. Having worked with marketing and communications for many years ourselves, we can quickly assess what our clients need and understand the candidates' skills. Because of our backgrounds as recruiting managers, we also understand the importance of building well-functioning teams. Are you a marketer or communicator? Welcome to LeadCompetence as a client or candidate.
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