Breakfast seminar with Electrolux and Bombayworks, 8 March 2024

How to optimize your martech stack

The field of marketing is becoming increasingly technical and automated, and marketing technology offers a wide range of tools that will help the marketing department in reaching wider business goals such as customer acquisition and retention.

So which tools and skills will we need going forward when we look at CRM and CMS systems, email and MA tools, etcetera? Will we have to invest in more and more technology? Or change the setup of our teams and their competencies?

On 8 March, we are happy to welcome Cosima Churchill, project process leader in marketing operations at Electrolux, together with Niklas Roupé, CEO at Bombayworks. They will share their knowledge and experience on how to make the most out of what you have, and give you tips on where to focus your resources.

Breakfast will be served from 8:00 a.m. After we’ve mingled for half an hour, the seminar will start at 8:30 a.m. and last for an hour. This time, the seminar will be held in English since we have an international speaker.

We look forward to seeing you on 8 March, 2024.

Katrine & Jens

RSVP here

Meet Cosima Churchill and Niklas Roupé

Cosima Churchill
Project process leader in marketing operations Electrolux
After graduating from Cambridge, Cosima embarked on a digital journey that has taken her to various industries and positions. Starting off in London, working with digital and brand communication within media, she then moved to Stockholm to head up CRM at Star Stable Entertainment, continuing to similar roles at Volvo Cars. Since 2021, Cosima is at Electrolux in Berlin, where she’s been managing post-purchase communications and marketing operations.
Niklas Roupé
Co-founder and CEO
In 2007, Niklas left his job as a consultant within communications and high tech at Accenture, and founded Bombayworks together with a colleague. Their vision was to help companies combine technology and creativity to reach their business goals. Over the years, Bombayworks has grown to a full-service digital growth agency with 75+ employees in Sweden and Mumbai. On their list of clients, you will find companies such as Toyota, Orkla, IKEA and Electrolux.


Friday 8 March
8:00–9:30 a.m.
Breakfast served during first half hour


7a Konferens & Event
Norrtullsgatan 6, 2nd floor


For anyone in charge of marketing, communications or recruitment
This seminar is arranged by LeadCompetence, specialists in recruitment and interim assignments within marketing and communications.
LeadCompetence specializes in recruitment and interim solutions within marketing and communications. We're here to help you when you need to add new skills to your marketing or communications team. Since we have worked with marketing and communications for many years, we can quickly assess what our clients need and  understand the candidates' skills. Because of our backgrounds as recruiting managers, we also understand the importance of building well-functioning teams. Are you a marketer or communicator? Welcome to LeadCompetence as a client or candidate.
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