Breakfast seminar 13 September 2024

The new marketing funnel

– building a brand in the digital era
In traditional marketing we are used to talking about brand building versus sales generating campaigns. It used to be accepted that brand campaigns could not be measured, but as both marketing and sales have largely moved to the digital space in the last couple of decades, this is all changing. The key issue for most marketing executives is still to decide where to spend their budget and on what type of campaigns.

Meet Johan Kristiansson, who has built marketing funnels for companies such as SAS, Live Nation and Ericsson, before joining the digital agency WGP as CEO in August.

On the 13th of September, Johan will share his aggregated learnings and present a marketing funnel adapted for the digital era, with hands-on tips on how you can create effective campaigns and where you should spend your marketing money.

Breakfast will be served from 8:00 a.m. After we’ve mingled for half an hour, the seminar will start at 8:30 a.m. and last for an hour. This time, the seminar will be held in English.

We look forward to seeing you!

Katrine & Jens

LeadCompetence – Recruitment and interim assignments within marketing and communication

RSVP here


Meet Johan Kristiansson

Johan Kristiansson
CEO at WGP
When Johan had completed his master’s degree in industrial engineering and worked for a few years as a management consultant, he transitioned into the world of advertising by becoming an account executive at Forsman & Bodenfors. Then followed a decade in various industries such as finance, computer game development and film, before he spent another decade as a marketing executive at SAS, Live Nation and Ericsson. As of August 2024, Johan has taken on the role as CEO at the digital agency WGP.

WHEN?

Friday 13 September
8.00–9.30 a.m.
Breakfast during the first half hour

WHERE?

LeadCompetence
7a Konferens & Event
Norrtullsgatan 6, 2nd floor

FOR WHOM?

For anyone in charge of marketing, communications or recruitment
This seminar is arranged by LeadCompetence, specialists in recruitment and interim assignments within marketing and communications.
LeadCompetence specializes in recruitment and interim solutions within marketing and communications. We're here to help you when you need to add new skills to your marketing or communications team. Since we have worked with marketing and communications for many years, we can quickly assess what our clients need and understand the candidates' skills. Because of our backgrounds as recruiting managers, we also understand the importance of building well-functioning teams. Are you a marketer or communicator? Welcome to LeadCompetence as a client or candidate.
This seminar is arranged by LeadCompetence, specialists in recruitment and interim assignments within marketing and communications.
LeadCompetence specializes in recruitment and interim solutions within marketing and communications. We're here to help you when you need to add new skills to your marketing or communications team. Since we have worked with marketing and communications for many years, we can quickly assess what our clients need and understand the candidates' skills. Because of our backgrounds as recruiting managers, we also understand the importance of building well-functioning teams. Are you a marketer or communicator? Welcome to LeadCompetence as a client or candidate.
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